About The Chilean Salmon Marketing Council
The Chilean Salmon Marketing Council (CSMC) is a U.S.-based entity dedicated to strengthening the reputation of Chilean salmon while increasing value and healthy growth for member companies. Chilean salmon is raised in the pure Antarctic waters of Patagonia, and the producers of Chilean salmon are stewards of that remarkable ecology. As the second-largest salmon producer in the world, the Chilean salmon industry brings a high quality, reliable supply of nutritious fish to market year-round. Chilean salmon producers are committed to the welfare of their salmon and dedicated to the environment. The CSMC is governed by a Chile-based executive board and managed by a U.S.-based president/executive director.
To be recognized as a premium product of outstanding quality and integrity that consumers actively seek to procure. We seek to be America’s favorite salmon and a first choice with consumers.
To strengthen the Chilean salmon brand and image in the U.S. and to increase salmon consumption by positioning Chilean salmon as a premium product and a preferred choice.
Our Core Principles
- To perform with honesty and integrity in the best interest of consumers, members, and the environment.
- To create increased value for consumers, retailers, foodservice operators, and members.
- To promote healthy food for a healthy life—to always be wellness oriented.