About – Vision & Mission


The Chilean Salmon Marketing Council’s vision is for Chilean Salmon to be recognized as a premium product of outstanding quality and integrity that consumers actively seek to procure. We seek to be America’s favorite salmon and a first choice with consumers.


The Chilean Salmon Marketing Council’s mission is to strengthen the Chilean Salmon brand and image in the U.S. and to increase salmon consumption by positioning Chilean Salmon as a premium product and a preferred choice.



If you have questions or require information, please contact us at the following email address: rebecca.appelman@ketchum.com